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To celebrate Make-A-Wish of MA + RI’s  40th anniversary of wish granting, we created “The Why Behind The Wish” campaign.

The why behind all wishes is linked to medical professionals citing improved mental and physical wellness after children receive a wish. Often, these kids wish for very simple things – like meeting a penguin or being a UPS driver – and even the smallest donations can make their wishes come true.

Our concept shows you the magnificent power of a granted wish through the eyes of children by turning a photoshoot into a larger-than-life extension of some unique wishes!


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